Wholesale for food and drink brands

Wholesale for food and drink brands

Invoice Your Direct Retailers Through Peasy.

Invoice Your Direct Retailers Through Peasy.

Retailers reorder from their own price list and pay from a link. You see who’s paid and who’s overdue.

Retailers reorder from their own price list and pay from a link. You see who’s paid and who’s overdue.

Book a 20-Minute Walkthrough
Book a 20-Minute Walkthrough

Free. How we make money

Free. How we make money

Rather look around first? Get started free.

Peasy wholesale storefront with products and case prices, sample data
Peasy wholesale storefront products, sample data

A branded wholesale storefront with its products and case prices.

A branded wholesale storefront with its products and case prices.

Brands running on Peasy

Brands running on Peasy

HK Brewing Collective
Peak State
Absurd Snacks
Higher Taste
allways
dible dough
Ananda Elixirs
Blue Willow Tea
HK Brewing Collective
Peak State
Absurd Snacks
Higher Taste
allways
dible dough
Ananda Elixirs
Blue Willow Tea

Who Owes You What?

Who Owes You What?

Working out what you’re owed takes an hour of clicking through orders.

Working out what you’re owed takes an hour of clicking through orders.

A stockist orders again while three invoices are still open.

A stockist orders again while three invoices are still open.

Checks and bank transfers your store never sees.

Checks and bank transfers your store never sees.

Share a branded storefront with each buyer’s own products and prices. Log checks and bank transfers against the invoice.

From Brands Running On Peasy

From Brands Running On Peasy

“Peasy transformed our operations by preventing costly stockouts, powering better forecasting and planning through its dashboard, and delivering the relief of seeing exactly how much cash is tied up in our inventory, something we could never justify with expensive alternatives before.”

“Peasy transformed our operations by preventing costly stockouts, powering better forecasting and planning through its dashboard, and delivering the relief of seeing exactly how much cash is tied up in our inventory, something we could never justify with expensive alternatives before.”

Danny Walsh, Peak State Coffee

Listen: Bryan Mitchiner on Shelf Help, “Building the Shopify of Wholesale” (Aug 14, 2026).

Listen: Bryan Mitchiner on Shelf Help, “Building the Shopify of Wholesale” (Aug 14, 2026).

How Peasy Works

Reorders Without The Email Chain.

Reorders Without The Email Chain.

Peasy storefront order form with an item, sample data

Give Wholesale Buyers A Place To Order

Give Wholesale Buyers A Place To Order

Share a branded storefront with the products and prices each buyer should see. Invite customers, and keep prices behind sign-in.

Different Catalogs, Different Prices

Different Catalogs, Different Prices

Give wholesale accounts and distributors their own products and pricing. Keep retail-only items out, and edit catalogs in one pass.

Reorder Reminders And Sample Follow-Ups

Reorder Reminders And Sample Follow-Ups

Use past ordering patterns to spot customers ready for a restock. Add a free sample and link a follow-up.

How It Works.

How It Works.

1

Book a 20-minute walkthrough with a Peasy founder.

Book a 20-minute walkthrough with a Peasy founder.

2

Bring your item list or spreadsheet. We set Peasy up from it with you.

Bring your item list or spreadsheet. We set Peasy up from it with you.

3

Run Peasy next to the sheet. Drop the sheet once the numbers match.

Run Peasy next to the sheet. Drop the sheet once the numbers match.

Sell

Everything You Need To Take And Manage Orders.

Everything You Need To Take And Manage Orders.

Sell By The Case. Track By The Jar.

Sell By The Case. Track By The Jar.

A case of 12 and a single jar draw from the same stock. Bundles and kits deduct components when they ship.

A case of 12 and a single jar draw from the same stock. Bundles and kits deduct components when they ship.

Let Repeat Buyers Order From A Simple List

Let Repeat Buyers Order From A Simple List

Fill in quantities in a searchable order form. Set dollar and product minimums. Buyers preview the order before sending.

Fill in quantities in a searchable order form. Set dollar and product minimums. Buyers preview the order before sending.

An Email Inbox For Incoming Orders

An Email Inbox For Incoming Orders

Collect customer order emails and attachments in one place. Import PDFs, spreadsheets, and photos, then review the orders in Peasy.

Collect customer order emails and attachments in one place. Import PDFs, spreadsheets, and photos, then review the orders in Peasy.

Build An Order With The Customer’s Prices

Build An Order With The Customer’s Prices

Pick the customer, add products, and keep their PO number with the order. Copy a previous order to repeat it.

Pick the customer, add products, and keep their PO number with the order. Copy a previous order to repeat it.

Features

Everything Your Ops Team Needs.

Everything Your Ops Team Needs.

Wholesale Storefront

Wholesale Storefront

A public wholesale page that feeds orders straight into Peasy.

A public wholesale page that feeds orders straight into Peasy.

Your Tools, Connected

Your Tools, Connected

Keeps data consistent across Shopify, QuickBooks, and Google Sheets.

Keeps data consistent across Shopify, QuickBooks, and Google Sheets.

Know Your True Cost

Know Your True Cost

Landed cost and real cost of goods on every SKU and batch.

Landed cost and real cost of goods on every SKU and batch.

Inventory and Cycle Counts

Inventory and Cycle Counts

Count on the go and replace the clipboard.

Count on the go and replace the clipboard.

Beacon AI Assistant

Beacon AI Assistant

Beacon answers from your live data.

Beacon answers from your live data.

Actionable Home Dashboard

Actionable Home Dashboard

A dashboard that points the whole team at the day’s priorities.

A dashboard that points the whole team at the day’s priorities.

Lot Tracking and Traceability

Lot Tracking and Traceability

Trace every lot from raw materials to finished goods.

Trace every lot from raw materials to finished goods.

Production, Your Way

Production, Your Way

Track costs and inventory in‑house or at co‑packers.

Track costs and inventory in‑house or at co‑packers.

Your Tools, All On The Same Page.

Your Tools, All On The Same Page.

Orders, invoices, and stock stay in step, so you stop copying numbers between tabs.

Connect ChatGPT or Claude to your Peasy workspace.

QuickBooks

Send invoices, keep payments tied to the right invoice, and sync suppliers and items.

Shopify

Keep online sales tied to your stock as orders ship.

Google Sheets

Take your Peasy data into the spreadsheet you already love.

Built By People Who Ran A Brand On Spreadsheets.

Built By People Who Ran A Brand On Spreadsheets.

Peasy was founded in 2025 by former Shelf Engine execs Ryan Conti and Bryan Mitchiner. Bryan co-founded Mustard and Co., a Seattle mustard brand, in 2013 and sold it in January 2020.

Peasy was founded in 2025 by former Shelf Engine execs Ryan Conti and Bryan Mitchiner.

We love the independent, scrappy brands, the ones with soul. We’re building Peasy for the makers, operators, and creators who run them.

“One spreadsheet error and before we knew it, we were out of our bestseller and short on mustard seed to make more.”

“One spreadsheet error and before we knew it, we were out of our bestseller and short on mustard seed to make more.”

Peasy’s founders

Pricing

How We Make Money.

How We Make Money.

So, like Google Sheets, Peasy is now free to use. No trial, no credit card wall, no implementation fee.

So, like Google Sheets, Peasy is now free to use. No trial, no credit card wall, no implementation fee.

Through the actual transactions running through the system.

When a brand buys from a supplier → we can facilitate the payment

When a brand invoices their customers → we can help collect payment

These transactions already come with small fees (your standard ACH and credit card processing fees).

Where you manage these payments is always up to you. We hope the tools are good enough that you’ll want to process them on Peasy too.

Fees only on payments you run through Peasy

Fees only on payments you run through Peasy

2.99%

2.99%

card

card

1%

1%

ACH

ACH

No subscription, no per-seat fee, no SKU cap.

No subscription, no per-seat fee, no SKU cap.

The Honest Answers.

The Honest Answers.

Keep Faire. Keep Your Direct Accounts Direct.

Keep Faire. Keep Your Direct Accounts Direct.

Faire is where plenty of retailers find you. Peasy is where the retailers you already have reorder and pay you. Run both.

What It Costs When Money Moves.

What It Costs When Money Moves.

ACH invoice payments cost 1%. Illustration: a $1,000 ACH invoice carries a $10 fee, and the rest lands in your bank. Rates as of Oct 2026.

Free Is The Whole Model.

Free Is The Whole Model.

“We’re competing with spreadsheets… and spreadsheets are free.”

“We’re competing with spreadsheets… and spreadsheets are free.”

Peasy’s founders

Questions You Probably Have.

Questions You Probably Have.

Do my retailers need an account?

No. The payment link is all they need. If their email already has its own Peasy account, they sign in first.

Who pays the fee?

Will it mess with my Shopify stock?

Is Peasy really free?

What does Peasy connect to?

Do I have to talk to someone?

Still have a question? Ask Peasy.

Your Retailers Already Reorder. Let Them Pay The Same Way.

Your Retailers Already Reorder. Let Them Pay The Same Way.

Book a 20-Minute Walkthrough
Book a 20-Minute Walkthrough

Free. How we make money

As covered by GeekWire, Nov 18, 2025.

Hear the founders: Startup To Scale (FoodBevy), episodes 252 and 290 · Shelf Help, “Building the Shopify of Wholesale”

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