Storefront

The Storefront is your built-in B2B ordering portal. Wholesale customers log in, see their negotiated pricing, place orders directly, and you receive those orders right in Sell > Sales Orders. It replaces the back-and-forth of email orders and removes the need for a separate B2B tool like BlueCart or Wholesale Guerilla.

How It Works

You set up your catalog — Add sell items with prices and mark them as visible.
Peasy generates a public Storefront URL — One unique URL per company that you share with customers.
Customers browse and order — They see the products available in their assigned catalog, pick what they want, and submit an order.
You review the order — It shows up as a draft in Sell > Sales Orders. Confirm it when you're ready, then invoice and fulfill it through the normal sales-order workflow. Inventory deducts when you ship the order: marking it fulfilled records a shipment dated by the order's Order Date.

Your Storefront URL

Your storefront has a unique public URL based on your company slug:

https://easy.peasyos.com/storefront/your-company-slug

You'll see the exact URL on the Configure > Storefront page once the storefront is enabled. Share it with customers via email, on your invoices, or on your website.

Setting Up Your Storefront

Go to Configure > Storefront (under the Sales section in the sidebar).
Click the Enabled / Disabled dropdown and pick Enable.
Leave Require login to see pricing on for the safest starting point, or turn it off if anyone with the link should see prices.
Turn on at least one catalog and star one enabled catalog as the default storefront catalog.
Click Enable storefront.
Copy the storefront URL and share it with your customers.

The Enable storefront button stays unavailable until the catalog and pricing choices are valid. If you cancel and open the setup again, Require login to see pricing returns to its safe on setting.

Settings You Can Control

Enable / Disable — Turn the storefront on or off any time. Disabling hides the page without deleting any data.
Order Notifications — Add one or more email addresses and Peasy copies them on every order submitted from your storefront, so a shared inbox and the person who packs your orders both get it as it comes in. Separate addresses with commas. Peasy sends one shared message to your Peasy orders inbox and copies the buyer plus these addresses, so everyone on the CC line can see the other copied recipients. Leave it blank and the message goes to your Peasy orders inbox with only the buyer copied.
Standing Order Deadlines — Set the customer ordering cutoff for repeating orders. See Managing Standing Orders.
Minimum order — Set a dollar minimum each customer must hit before they can submit an order. Useful for wholesale where you don't want to fulfill tiny orders.
New customer payment terms — Set the terms Peasy saves for a first-time buyer. They apply when you issue that customer's invoice after reviewing the draft order. Customers you've already given specific terms on their customer record always keep those.
Require login to see pricing — In Catalogs and Pricing, turn this on to hide prices from visitors until they sign in.
Require customer approval to see pricing — Below the login setting, turn this on to keep prices hidden until the signed-in buyer matches an active contact on one of your active customer records. Create the customer and add their sign-in email as a contact to give them access. This works even when the login setting is off. Buyers without access can browse products and use your wholesale inquiry card if you've enabled it, but cannot place orders.
Catalogs — In Catalogs and Pricing, use each switch to choose which catalogs are available through the storefront. While the storefront is live, at least one catalog must remain enabled; enable another catalog before turning off the last one. One enabled catalog must be starred as the default storefront catalog. Buyers without an assigned catalog use this default. Logged-out visitors see its pricing only when Require login to see pricing is off.
Show category labels — In Edit appearance, turn this on to show each item's category on storefront cards and in the order form's Category column. It is off by default.
Name, hero image, and description — Set these in Edit appearance to brand the top of your storefront.

Matching Your Brand

Your storefront header shows your company logo. If you haven't uploaded a logo, or it can't load, it shows the Peasy logo. A Storefront by Peasy badge appears at the bottom of the page.

Go to Configure > Storefront.
Under Appearance, choose Edit storefront appearance. Your storefront opens in Admin mode with a customization sidebar.
Choose your Page background, Header bar background, Primary accent, and Secondary accent. Header bar background colors the top navigation bar. Primary colors style icons and controls; Secondary colors style control surfaces.
Under Header hero image, upload, replace, or remove your image. Then set your Storefront name and Storefront description. Hero text sets the name color; the description automatically uses a slightly lighter shade.
Set Product name text color, then choose whether to show a Product image border and Show category labels. Product names use their own color on cards and in the order form. The photo border uses your Secondary accent.
Choose Save appearance to publish your changes. Reset previews the default colors shown in the pickers and turns the image border off; save to publish the reset. Primary action buttons keep Peasy's standard button colors when using defaults.

Storefront name overrides the company name only on your storefront and its public brand listings. It does not change your company name in Business Settings or on invoices. Leave it blank to use your company name. Names can contain up to 120 characters; descriptions can contain up to 500.

If you close the sidebar with unsaved changes, choose Save, Discard changes, or Keep editing. Discarding leaves your saved storefront unchanged. If saving fails, your edits stay available so you can try again.

You can also choose Edit appearance while viewing your storefront in Admin mode. Changes preview against your actual products before you save. The existing storefront layout stays the same.

Collecting Wholesale Interest

In the same customization sidebar, find Wholesale inquiries. Add a Public contact email, turn Show wholesale card on, and edit the card heading, description, send-button text, and confirmation message. Choose whether to show the Retail / Restaurant selector, then choose Save appearance. The card is off by default.

The email address appears on the card with a copy button and receives the inquiries. Visitors enter their name, email, location, and message. When the selector is on, they can choose Retail or Restaurant; when it is off, no business type is attached. Replies go to the visitor's email address.

The rounded card floats over the catalog with part of it visible. Clicking its heading reveals the full form at the bottom of the page. It also appears below the order form, but not in order history. Sending an inquiry contacts your team by email; it doesn't create or approve a customer account. Your team handles replies and keeps or deletes the message in your mailbox.

Previewing a Customer's Catalog

In Sell > Customers, open a customer's three-dot menu on their table row or customer detail page and choose View storefront as customer. The storefront opens in a new tab using that customer's assigned catalog. Customers without an assigned catalog use the default storefront view.

The preview uses Admin mode, including its editing controls, and keeps you signed in as yourself. Your customer's order history is not part of this preview. The option appears when your storefront is enabled and has a storefront URL.

Recommending Favorite Brands

Go to Configure > Storefront.
In Peasy Wholesale Co-op, choose Enroll. This lets other participating brands choose your enabled storefront.
Once enrolled, choose Edit beside Favorite brands.
Search by brand name or storefront URL and select up to three brands.
Use the up and down arrows to choose their order, or remove a brand with the X button.
Choose Save to publish your choices. Cancel leaves your saved choices unchanged.

Participation is off by default. Only participating brands with enabled storefronts appear in search. Choosing another brand does not automatically make them recommend you.

Your recommendations appear under Shop [your brand]'s friends partway through your product cards, or below the order form. Removing all your choices hides this section.

Choose the info button beside the Peasy Wholesale Co-op heading or Tell me more beside Enroll to open Beacon and ask about the program. To leave, open the Enrolled dropdown and choose Unenroll. This hides your recommendations and removes your brand from other brands’ recommendations. Your saved choices stay in place; rejoining restores those that are still eligible.

Customers can open a recommended brand's storefront while keeping their current cart and seller note saved in the same browser. Each brand has its own cart, pricing, and checkout.

To return to another brand's saved cart, open Cart and expand Carts at other brands at the bottom. Choose a brand card to open its storefront and cart. The section starts collapsed each time you reopen the cart or visit another storefront, and also appears when your current cart is empty.

Each card shows the saved quantity and a Draft subtotal from that cart. Pricing stays hidden when the brand requires sign-in, customer approval, or catalog access that you do not yet have. Final pricing is confirmed when you submit to that seller. Quantities and seller notes stay in this browser through navigation and refresh; they do not sync to other devices. Submitting an order clears only that brand's cart. Other brands' carts remain saved, with separate orders and minimums.

Inviting Brands to Peasy

In Configure > Storefront, choose Invite brands beside Favorite brands in Peasy Wholesale Co-op after enrolling.
In Invite emails, enter the brand's email in To, then move to another field to add its card under Brands. Comma-separated addresses stay together on one email for that brand. Add CC addresses if needed.
Edit the subject and message. Choose Add another below the brand cards to start another invitation. Select a card or use the up/down arrows to review each email; use its X to remove it before sending.
Choose Send invitations. For multiple brand emails, a progress panel appears in the bottom-right corner; it closes after all emails succeed. A single email sends in this window, which closes after success. Email history is saved in Outbox.

The invitation starts with your first name and brand name, and includes a small Peasy logo and mission line. Peasy automatically CCs the person sending the invitation and directs replies to their email, including when a teammate sends a saved draft. Each brand chooses its own favorites after joining; sending or accepting an invitation does not add recommendations automatically.

To send later, open the dropdown beside Send invitations and choose Save drafts to outbox. The window closes after the drafts are saved. Open Outbox to review, edit, and send them later. If saving fails, the invitations stay open so you can review the error and try again.

If some emails fail, choose Review errors and retry in the progress panel to return to the invitations and see the explanation. Retry unsent skips invitations already sent. Your account's usual email limits apply; at the lowest new-account level, recipients must already be saved on a customer or vendor.

Recipients sign up normally, set up their own storefront, and enroll. You then choose each other manually in Favorite brands. Sending an invitation does not enroll the recipient or add either brand to favorites.

Inviting Customers to Your Storefront

With your storefront enabled, choose Invite customers beside the Storefront heading in Configure > Storefront to open Beacon’s invitation guide. Use Go to Customers in the chat, select customer rows, then choose Invite to storefront in the toolbar at the bottom. The invitation buttons in settings, the Customers table and customer details are hidden while your storefront is disabled.

To customize the starting email for future invitations:

Go to Configure > Storefront with your storefront enabled.
Choose the pencil beside Invite customers to open Storefront invitation template.
Edit the Subject and message.
Choose Save template. Saving the template does not send an email. Cancel leaves the saved template unchanged.

Use {customer_name}, {entity_name}, {sender_name}, and {storefront_link} to fill in each customer's name, your business name, the sender's first name, and your current storefront URL. Keep the braces around each field. The saved subject and message become the starting copy for new invitations; edits to an individual invitation affect only that invitation.

Open a customer from Sell > Customers and open the ⋮ menu to the right of New Order, then choose Invite to storefront. You can also use Invite to storefront in a customer row’s ⋮ menu. To invite several customers, select their rows in the Customers table and choose Invite to storefront. All selected customers open in one invitation window.

The same invitation window opens for one customer or many. Each customer gets their own message, initially addressed to their primary active contact. Select a customer on the left to review or edit their To, CC, subject, and message. You can remove a customer from this batch without changing their customer record. Customers without an email show a Missing email warning and have no email preview. Hover over the warning for guidance, add an email in their Contacts section, then reopen the invitation. Inactive customers show an Inactive customer warning with no email preview; reactivate them before inviting them. Remove customers with warnings from the current batch to send or save invitations for the others. Every To address must identify this customer uniquely.

Choose Send invitations to send now. Bulk sends show progress in the bottom-right corner and process one message at a time. Keep the tab open until sending finishes. If you follow a link to another page, refresh, or close the tab while sending, a warning asks you to stay; leaving may stop the remaining invitations. If a message fails, review its error and retry; successful invitations are not sent again. To send later, open the send-button dropdown and choose Save drafts to outbox. Saving drafts sends no email.

The standard invitation includes your public storefront URL. Include {storefront_link} in your saved template to keep that link in your customized message. You can edit the copy before sending. Open Outbox to review drafts, failures and sent copies. Opening the invitation window again creates a new invitation.

Per-Customer Pricing and Catalogs

Storefront pricing follows your price lists / catalogs. Assign a customer to a specific catalog from their customer record (under the Catalog dropdown), and that's what they see when they log in. This is how you give different wholesale tiers different pricing without setting up multiple storefronts.

If a signed-in buyer has no assigned catalog, they use your default storefront catalog. Every enabled storefront has one default. Assigned customer catalogs still take priority, so negotiated pricing remains limited to the customers assigned to it.

Controlling What's Visible

Only catalog items marked as Visible show on the Storefront. Toggle visibility from the Catalog page — useful for items you sell only by request, items you want to sunset, or seasonal items.

What Customers See

Logged-in customers see a clean, branded page with:

Your storefront name, logo, and hero image
Products from the catalog they have access to (or the default catalog)
Their negotiated pricing
An add-to-cart button on each product
A cart panel with Review & Submit Order to review before submitting, plus a dropdown Submit Order option to submit directly
The minimum-order amount (if you've set one)

Storefront and Order form views

Use the view selector above the catalog to browse products or open orders:

Storefront — the default card grid with product images, descriptions, and add-to-cart controls. Variants that share a parent product (for example an 8oz jar and a case of the same product) are grouped onto one card with a unit selector. If a variant has no image, the card uses its parent product's image. The card keeps the unit already in the cart selected after a refresh, while still letting the customer choose another unit. A search box above the grid filters by product name, SKU, or category. Best for browsing.
Order form — a searchable table with columns for Item, Unit, SKU, Price, MOQ, and Qty (plus a Category column when Show category labels is on). Customers type quantities directly into the Qty column to add lines without clicking through cards. Setting a quantity to 0 (or clearing it) removes the item from the cart.
Orders — Find standing orders and dated order history. See Repeating Orders in a Storefront for creating or editing a repeating order and downloading order PDFs.

Order form appears only when the catalog has items and pricing is visible. Storefront and Orders remain available even when pricing is locked or you have not signed in.

Previewing and submitting an order

With items in the cart, buyers can choose Preview order PDF above the checkout button, even before signing in or completing their business details. On desktop, the preview shows a draft purchase order PDF; on phones, it shows an order summary.

Before signing in: Sign In & Submit Order opens the cart's Sign In or Sign Up form. The same button in the preview closes the preview and opens that form. New and returning customers use the same passwordless sign-in options.
After signing in: Review & Submit Order opens the preview, where Submit Order places the order. The dropdown next to the cart button also offers Submit Order to skip the preview.
Buyers who have not completed their business and shipping details are asked for them before the order is placed. Order minimums still apply to submission, but do not prevent previewing the cart.

To include delivery instructions or another message, choose Add note beside Preview order PDF. Enter your message under Note for the seller, then choose Save note to keep it or Cancel to leave the saved note unchanged. Use Edit note to change a saved note. The note appears in the preview and is included with the submitted order and notification email.

The preview and emailed purchase order use the buyer’s primary business-location address when available. Otherwise, they use the shipping address on the seller’s active customer record matched to the buyer’s signed-in email address.

The order notification includes Open your Peasy inbox for the seller to review the draft. See Using the Inbox for confirming a matched draft.

Storefront sign-in is passwordless — there are no passwords to create, remember, or reset. Customers choose either method:

Email a sign-in link — the customer enters their email and Peasy sends a secure, one-time link from your store's name. Clicking it signs them in and confirms their email address in one step (no separate confirmation email to hunt for).
Continue with Google — one-tap sign-in with a Google account.

A buyer can sign in with any active contact email saved on their customer record, not just the primary contact. Peasy uses that customer’s assigned catalog and existing details. Deactivated contacts no longer identify the customer. If the same email belongs to multiple active customers, Peasy cannot choose one automatically; correct the contact records before that buyer places an order.

The first time a customer checks out, they're asked once for their business name and shipping address — prefilled with anything Peasy already has on file for them (from an existing account or the customer record you set up), so an existing wholesale buyer rarely has to retype it — and on later visits they go straight to checkout. Requiring one of these sign-in methods is what confirms a real email address before an order is placed.

When Require login to see pricing is on, a logged-out visitor sees an Unlock pricing button over blurred purchasing controls on each product card. Prices are withheld until they sign in. After signing in, buyers without an assigned catalog use the default storefront catalog.

When Require customer approval to see pricing is on, signing in alone does not unlock prices. The buyer's sign-in email must match an active contact on an active customer record for your business.

Per-Item Minimum Order Quantity (MOQ)

Each sell item has an optional Order Min (MOQ) field. When set, the storefront enforces it at checkout:

In the Order form view, the MOQ column shows the minimum and the Qty cell highlights in red when the typed quantity is below it.
In the cart panel, the quantity input highlights in red and a "Min N" hint appears beneath any line below its MOQ.
Checkout and submission buttons are disabled while any line is below its MOQ. A message reads "1 item is below its minimum order quantity." (or "N items are below their minimum order quantities.") until the customer raises the quantity or removes the line. Preview order PDF remains available.

The whole-cart Minimum order dollar amount (Configure > Storefront) is separate and still applies on top of per-item MOQs.

How Customers Pay

Submitting an order does not create or send an invoice. Peasy saves a draft sales order for you to review and sends one order email—with the order PDF attached—to your Peasy orders inbox, the buyer, and any configured Order Notifications recipients.

After you confirm the order, issue its invoice through the normal sales-order workflow:

Due on Receipt — The invoice is due immediately. If Peasy Payments is set up, the invoice can include a secure payment link.
Net terms — The invoice uses the terms set on the customer's record (or your storefront default for a first-time buyer).

You set the starting terms for first-time buyers with New customer payment terms under Configure > Storefront. Storefront checkout itself never issues the invoice or syncs one to QuickBooks; those actions happen only when you proceed with invoicing.

Common Questions

Who can see my storefront? Anyone with the link can open your storefront. If Require login to see pricing is on, visitors can browse but won't see prices until they sign in. Signed-in customers see the pricing and catalog assigned to them — or your default storefront catalog if they have no specific assignment.

Why do product cards say "Unlock pricing"? Your storefront requires sign-in or customer approval before showing prices. The item remains visible, but its purchasing controls are blurred. Selecting Unlock pricing opens the passwordless sign-in flow. If you're already signed in and prices stay locked, contact the seller so they can add your sign-in email to your customer record.

Can I hide certain items from the storefront? Yes. Use the visibility toggle on each catalog item. You can also restrict items to specific catalogs so certain customers don't see them at all.

Do storefront orders create sales orders automatically? Yes. When a customer submits an order through the storefront, it appears as a draft sales order in your Orders page for review. No invoice is created at checkout. See How Customers Pay.

Can I customize the pricing customers see? Yes. Storefront pricing follows your price lists. Assign customers to a specific catalog for customer-specific pricing, and choose one default storefront catalog for buyers without an assigned one.

Can retail or DTC shoppers see my wholesale pricing? Assigned customer catalogs take priority, so buyers never see another customer's negotiated pricing. Buyers without an assigned catalog use your default storefront catalog. To keep logged-out visitors from seeing its prices, turn on Require login to see pricing.

Does the storefront replace tools like BlueCart or Wholesale Guerilla? For most CPG brands, yes. The storefront covers the core B2B ordering use case — branded portal, per-customer pricing, order minimums, login gating — without a separate subscription.

Can I require customer approval before they can place orders? Yes. Turn on Require customer approval to see pricing in Configure > Storefront > Catalogs and Pricing. New buyers can browse products, but signing in alone does not reveal prices or allow orders. Give a buyer access by creating an active customer record with their sign-in email as an active contact. You can also add their contact to an existing active customer.

Good to Know

The Storefront updates in real time — when you add new products or change prices, customers see the changes immediately.
Orders placed through the Storefront show up in Sell > Sales Orders just like any other order.
You can share the Storefront URL via email, text, or your website.
Storefront settings are managed in Configure > Storefront.

Repeating Orders in a Storefront — Customer instructions for schedules, changes, and order history
Managing Your Catalog — Control which products appear
Price Lists — Customer-specific pricing
Creating Sales Orders — Processing incoming orders
Wholesale vs. Shopify Orders — When to use the storefront vs. other channels
Business Settings — Company branding (logo, name)