Storefront

The Storefront is your built-in B2B ordering portal. Wholesale customers log in, see their negotiated pricing, place orders directly, and you receive those orders right in Sell > Sales Orders. It replaces the back-and-forth of email orders and removes the need for a separate B2B tool like BlueCart or Wholesale Guerilla.

How It Works

1. You set up your catalog — Add sell items with prices and mark them as visible.
2. Peasy generates a public Storefront URL — One unique URL per company that you share with customers.
3. Customers browse and order — They see the products available in their assigned catalog, pick what they want, and submit an order.
4. You receive the order — It shows up in Sell > Sales Orders for you to fulfill, and inventory deducts when you mark it fulfilled.

Your Storefront URL

Your storefront has a unique public URL based on your company slug:

https://easy.peasyos.com/storefront/your-company-slug

You'll see the exact URL on the Configure > Storefront page once the storefront is enabled. Share it with customers via email, on your invoices, or on your website.

Setting Up Your Storefront

1. Go to Configure > Storefront (under the Sales section in the sidebar).
2. Click the Enabled / Disabled dropdown and pick Enable.
3. Configure your settings (described below).
4. Copy the storefront URL and share it with your customers.

Settings You Can Control

• Enable / Disable — Turn the storefront on or off any time. Disabling hides the page without deleting any data.
• Require login to see pricing — When on, anonymous visitors can browse products but prices are hidden until they sign in. When off, prices are visible to anyone with the link.
• Minimum order — Set a dollar minimum each customer must hit before they can submit an order. Useful for wholesale where you don't want to fulfill tiny orders.
• Catalogs — Pick a default catalog that any logged-in customer without a specific assignment will see. Each customer can also be assigned a custom catalog on their record so they see negotiated pricing.
• Banner and description — Upload a banner image and a short description that appear at the top of the storefront page.

Per-Customer Pricing and Catalogs

Storefront pricing follows your price lists / catalogs. Assign a customer to a specific catalog from their customer record (under the Catalog dropdown), and that's what they see when they log in. If they're not assigned, they see the storefront default catalog.

This is how you give different wholesale tiers different pricing without setting up multiple storefronts.

Controlling What's Visible

Only catalog items marked as Visible show on the Storefront. Toggle visibility from the Catalog page — useful for items you sell only by request, items you want to sunset, or seasonal items.

What Customers See

Logged-in customers see a clean, branded page with:

• Your company name, logo, and banner
• Products from the catalog they have access to (or the default catalog)
• Their negotiated pricing
• An add-to-cart button on each product
• A cart panel and a checkout flow to submit the order
• The minimum-order amount (if you've set one)

Storefront and Order form views

Above the catalog, customers can switch between two views:

• Storefront — the default card grid with product images, descriptions, and add-to-cart buttons. Best for browsing.
• Order form — a searchable table with columns for Item, SKU, Category, Price, MOQ, and Qty. Customers type quantities directly into the Qty column to add lines without clicking through cards. Setting a quantity to 0 (or clearing it) removes the item from the cart.

The toggle only appears once the catalog has items and pricing is visible (it's hidden when Require login to see pricing is on and the visitor isn't signed in).

Per-Item Minimum Order Quantity (MOQ)

Each sell item has an optional Order Min (MOQ) field. When set, the storefront enforces it at checkout:

• In the Order form view, the MOQ column shows the minimum and the Qty cell highlights in red when the typed quantity is below it.
• In the cart panel, the quantity input highlights in red and a "Min N" hint appears beneath any line below its MOQ.
• The Review order button is disabled while any line is below its MOQ. A message reads "1 item is below its minimum order quantity." (or "N items are below their minimum order quantities.") until the customer raises the quantity or removes the line.

The whole-cart Minimum order dollar amount (Configure > Storefront) is separate and still applies on top of per-item MOQs.

Common Questions

Who can see my storefront? Anyone with the link can open your storefront. If Require login to see pricing is on, visitors can browse but won't see prices until they sign in. Signed-in customers see the pricing and catalog assigned to them.

Can I hide certain items from the storefront? Yes. Use the visibility toggle on each catalog item. You can also restrict items to specific catalogs so certain customers don't see them at all.

Do storefront orders create sales orders automatically? Yes. When a customer submits an order through the storefront, it appears as a new sales order in your Orders page. You can then review, fulfill, and invoice it like any other order.

Can I customize the pricing customers see? Yes. Storefront pricing follows your price lists. Assign customers to a specific catalog for customer-specific pricing, and choose one storefront default catalog for visitors or customers without an assigned one.

Does the storefront replace tools like BlueCart or Wholesale Guerilla? For most CPG brands, yes. The storefront covers the core B2B ordering use case — branded portal, per-customer pricing, order minimums, login gating — without a separate subscription.

Can I require customer approval before they can place orders? Customers need an account on your storefront before they can submit orders, which gives you visibility into who's signing up. Bulk customer invitations and stricter approval workflows aren't available today.

Good to Know

• The Storefront updates in real time — when you add new products or change prices, customers see the changes immediately.
• Orders placed through the Storefront show up in Sell > Sales Orders just like any other order.
• You can share the Storefront URL via email, text, or your website.
• Storefront settings are managed in Configure > Storefront.

Related

• Managing Your Catalog — Control which products appear
• Price Lists — Customer-specific pricing
• Creating Sales Orders — Processing incoming orders
• Wholesale vs. Shopify Orders — When to use the storefront vs. other channels
• Business Settings — Company branding (logo, name)